Tag

advertising

Entries tagged with advertising - exploring this theme across cognitive biases, logical fallacies, mental models, and more.

14 concepts

Anchoring Bias

The first piece of information you encounter disproportionately shapes everything that follows.

Using feelings rather than evidence to persuade - bypassing the argument and going straight for the heart.

Using an expert's opinion as evidence when they have no relevant expertise - fame and credentials aren't the same thing.

We give disproportionate weight to the opinions of people we perceive as authorities - even outside their expertise.

The tendency to adopt beliefs, behaviours, or trends because other people are doing so.

The way information is presented changes how we respond to it - even when the underlying facts are identical.

One positive trait colours your entire perception of a person, product, or idea.

Losses feel roughly twice as painful as equivalent gains feel good.

The systematic creation of wants that didn't previously exist, turning luxuries into perceived necessities.

The tendency to develop a preference for things simply because you've encountered them before.

The rhetorical strategy of making a claim more believable, more familiar, and more powerful simply by saying it again and again.

The tendency to give disproportionate weight to prominent, vivid, or emotionally striking information while overlooking quieter details.

We look at what other people are doing to decide what we should do - especially when we're uncertain.

Vague qualifiers that create the impression of a meaningful claim while committing to nothing.