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Cognitive Bias

Systematic patterns in how we judge, remember and decide - the predictable ways our thinking diverges from logic.

41 concepts

Cognitive Bias

Affect Heuristic 

When your feelings about something shape what you believe to be true about it.

Cognitive Bias

Anchoring Bias 

The first piece of information you encounter disproportionately shapes everything that follows.

Cognitive Bias

Attentional Bias 

The tendency for your perception to be shaped by what you're already thinking about, worrying about, or primed to notice.

Cognitive Bias

Authority Bias 

We give disproportionate weight to the opinions of people we perceive as authorities - even outside their expertise.

Cognitive Bias

Availability Heuristic 

We judge how likely something is based on how easily we can think of an example - not on how often it actually happens.

Cognitive Bias

Bandwagon Effect 

The tendency to adopt beliefs, behaviours, or trends because other people are doing so.

Cognitive Bias

Ben Franklin Effect 

We grow to like people we've done favours for, not just people who've done favours for us.

Cognitive Bias

Blind Spot Bias 

The tendency to recognise cognitive biases in others while failing to see them in yourself.

Cognitive Bias

Clustering Illusion 

The tendency to see meaningful patterns in small clusters of random data, when the clusters are exactly what randomness looks like.

Cognitive Bias

Cognitive Dissonance 

The uncomfortable tension we feel when holding two contradictory beliefs at the same time.

Cognitive Bias

Complexity Bias 

The tendency to prefer complex explanations over simple ones, and to mistrust simple solutions to problems that feel complicated.

Cognitive Bias

Confirmation Bias 

We seek out information that supports what we already believe, and ignore what doesn't.

Cognitive Bias

Conformity Bias 

The pull to adjust your beliefs, behaviours, or opinions to match those of the group around you.

Cognitive Bias

Contrast Effect 

The tendency for your judgement of something to shift depending on what you compare it to.

Cognitive Bias

Curse of Knowledge 

The difficulty of imagining what it's like not to know something you already know.

Cognitive Bias

Dunning-Kruger Effect 

The less you know about something, the more confident you're likely to feel about it.

Cognitive Bias

Effort Justification 

The harder we work for something, the more we convince ourselves it was worth it - regardless of whether it was.

Cognitive Bias

False Consensus Effect 

We tend to assume that most people think the way we do - and we're usually wrong.

Cognitive Bias

Frequency Illusion 

Once you notice something for the first time, you suddenly seem to see it everywhere - not because it's more common, but because you're now looking for it.

Cognitive Bias

Functional Fixedness 

The tendency to see objects, tools, and ideas only in terms of their conventional use, making it harder to find creative solutions.

Cognitive Bias

Fundamental Attribution Error 

The tendency to explain other people's behaviour as a result of their character while explaining your own as a result of your circumstances.

Cognitive Bias

Groupthink 

When the desire for harmony in a group overrides honest analysis, leading to poor decisions nobody individually would have made.

Cognitive Bias

Halo Effect 

One positive trait colours your entire perception of a person, product, or idea.

Cognitive Bias

Hindsight Bias 

The tendency to believe, after an event has occurred, that you knew it was going to happen all along.

Cognitive Bias

Illusory Correlation 

Perceiving a relationship between two things when no meaningful connection exists - or when the connection is far weaker than it appears.

Cognitive Bias

In-Group/Out-Group Bias 

The tendency to favour people in your own group and view those outside it with suspicion, distrust, or hostility.

Cognitive Bias

Law of the Instrument 

When all you have is a hammer, everything looks like a nail - the tendency to over-rely on a familiar tool or approach for every problem.

Cognitive Bias

Loss Aversion 

Losses feel roughly twice as painful as equivalent gains feel good.

Cognitive Bias

Mere Exposure Effect 

The tendency to develop a preference for things simply because you've encountered them before.

Cognitive Bias

Naive Realism 

The belief that you see the world as it objectively is - and that anyone who disagrees must be biased, uninformed, or irrational.

Cognitive Bias

Negativity Bias 

The tendency for negative experiences, information, and emotions to affect us more strongly than positive ones.

Cognitive Bias

Omission Bias 

The tendency to judge harmful actions as worse than equally harmful inactions, even when doing nothing causes more damage.

Cognitive Bias

Optimism Bias 

The tendency to overestimate the likelihood of positive outcomes and underestimate the likelihood of negative ones happening to you.

Cognitive Bias

Reactance 

The instinct to resist or do the opposite when you feel your freedom of choice is being threatened or taken away.

Cognitive Bias

Salience Bias 

The tendency to give disproportionate weight to prominent, vivid, or emotionally striking information while overlooking quieter details.

Cognitive Bias

Self-Serving Bias 

The tendency to credit your successes to skill and your failures to circumstances.

Cognitive Bias

Spotlight Effect 

The tendency to overestimate how much other people notice your appearance, behaviour, and mistakes.

Cognitive Bias

Status Quo Bias 

The preference for the current state of affairs, where any change is perceived as a loss.

Cognitive Bias

Sunk Cost Fallacy 

Continuing to invest in something because of what you've already put in, not because of what you'll get out.

Cognitive Bias

Survivorship Bias 

Focusing on the people or things that succeeded while overlooking those that didn't - and drawing false conclusions from the incomplete picture.

Cognitive Bias

Zero-Sum Thinking 

The assumption that any situation is a competition where one person's gain must be another's loss.