Tag
marketing
Entries tagged with marketing - exploring this theme across cognitive biases, logical fallacies, mental models, and more.
7 concepts
Affect Heuristic
When your feelings about something shape what you believe to be true about it.
Logical FallacyAppeal to Nature
Arguing that something is good because it's natural, or bad because it's artificial - as though nature is always benign.
Manipulation TacticAstroturfing
Creating the appearance of widespread grassroots support for a position when the support is manufactured, funded, or coordinated from above.
Cognitive BiasContrast Effect
The tendency for your judgement of something to shift depending on what you compare it to.
Cognitive BiasFrequency Illusion
Once you notice something for the first time, you suddenly seem to see it everywhere - not because it's more common, but because you're now looking for it.
Cultural InfluenceManufacturing Desire
The systematic creation of wants that didn't previously exist, turning luxuries into perceived necessities.
Cognitive BiasReactance
The instinct to resist or do the opposite when you feel your freedom of choice is being threatened or taken away.